Improve Sales with Key Account Management


Open session at Parc Tecnologic del Vallès – Cerdanyola.

Key Account Management’s methodology was presented by M. Laura Locatelli from SOLUTIONS IN COMPANY to about 20 companies and organizations attending the open session hold by Parc Tecnologic del Vallès.
Several industrial sectors were represented: business consultancy, high technology, chemistry, logistic, plastics, industrial equipments, tourism, electronics, etc.
A high audience’s participation allowed a very interested discussion engaging directors and sales/technical managers from diverse organizations dealing with local and global clients. Such a successful meeting supports not only the relevance of the topic nowadays but also a clear need to introduce new strategic business tools like K.A.M. to guarantee the future and competitiveness of a business.
In short, the following points have been developed:
1-    KAM phases
2-    The four key elements:
a.   Team, roles and responsibilities
b.   Knowledge of a key account: business, contact map, decision path, etc.
c.   Objectives -. Strategy and action plan at KA
d.    Indicators – what do we measure?
3-    Which are the KAM benefits for my organization?
4-    Consequences & challenges of implementing KAM at my organization

SOLUTIONS IN COMPANY acknowledges all participants for their interest and contributions while regrets that many people couldn’t attend because of a limited room capacity. You are welcome to join us next time!



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